Current Students
COB BBL Program and EAP 1 Present: Special Guest Lecture by Daniel Sloan

Updated on: November 15, 2011|  PrintPrint

Journalist and Author Daniel Sloan will talk about his recent book 
“Playing to Wiin: Nintendo and the Video Game Industry’s Greatest 
Comeback” Students of EAP 1 as well as all other College of Business 
students are invited to attend this guest lecture. The author will 
describe his book, which is a case-study of one of Japan’s top-ten 
companies. In his words: “Playing to Wiin is the story of a company 
in an existential crisis that not only found its way but regained the 
mantle of industry leader. With new hit products and games, as well as 
a new definition and demographics for the entertainment field, the 
Kyoto giant reached heights and wealth that all three generations of 
its past leadership could only have dreamed of.” (Playing to Wiin 
Press Release).

Date:  Friday, November 18, 2011
Time:  16:40-17:40
Place: Building 14, Room# D301