Between the 5th and the 18th September, 11 students (10 business and 1 art student) have attended the “Be Professional 2012” event held by NEC. During the event, students were required to come up with a way of promoting NEC’s “myArrangeSchedule” application.
The students were treated as employees of NEC. Their “boss” requested them to consider the promotion of “myArrangeSchedule” application. While the actual employees of NEC have been working as advisors for the students, the students were divided into 3 groups and each team had several meetings in order to come up with promotion plans of NEC’s product. On the last day of the event, the students were asked to present their idea for NEC.
This project made the students think about “restrictions” (budget etc.) while coming up with a good plan.