On the 5th of Oct, College of Business invited Mr. Yosuke Sekiguchi who is currently a director of Public relations and Marketing in KCJ GROUP Ltd. He gave the students a lecture on the business model called “KidZania” (which was originally made in Mexico) which became successful in Japan. There were a total of 70 students who attended the event.
Mr Yosuke Sekiguchi mainly talked about the business model management, advertising, public relations and human resource development of KidZania. After the lecture, he answered questions from the students. The students asked about how he found his sponsors, what did he find difficult when he was communicating with the local Mexicans and so on. Lastly, Mr. Sekiguchi gave an advice to the students saying it is important for the students to make themselves busy, meet different people and try to do everything that they could while they are young.
We would like to thank Mr. Sekiguchi for visiting Rikkyo University.