Bilingual Business Leader Program,Core Curriculum of Department of Business

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Mr. Simon Collier, from Bayer Japan talks to students about Corporate Social Responsibility (CSR) in...

Updated on: August 08, 2017|  PrintPrint
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On June 30th, 2017, Mr. Simon Collier, the head of Public and Government Affairs at Bayer Holding Ltd., visited Rikkyo University to give EAP 2 students a lecture about Corporate Social Responsibility (CSR) in business. To begin with, Mr. Collier explained the definition of CSR and the type of CSR activities his company carries out. Next, he introduced students’ to ‘Caroll’s CSR Pyramid’, which is composed of 4 parts: economic, legal, ethical and philanthropic responsibilities. Mr. Collier argued that Japanese companies tend to have a stronger sense of accountability towards economic, legal, and ethical responsibility, while many may not pay attention towards philanthropic issues. In contrast, businesses overseas in Japan may put more energy into this area of CSR due to social and historical factors. Following this, Mr. Collier introduced Bayer’s CSR activities, which encompasses three main areas: ‘Health and Social Topics’, ‘Science and Education’ and ‘Sport and Culture’. He provided examples of support offered to groups via Bayer’s CSR initiatives, such as support for sport teams and individual athletes or sponsorship for the arts. To conclude his talk, Mr. Collier discussed areas where pharmaceutical companies can utilize their competence for CSR activities. He introduced the Global Health Innovative Technology Fund (GHIT), which has the goal of eliminating ten neglected tropical diseases by 2020. Bayer is one organization that supports this initiative, along with the World Health Organization (WHO) by providing financial assistance and supplying drugs to fight diseases. At the end of Mr. Collier’s lecture, students’ were invited to ask questions, enabling students to clarify and seek more information to understand the importance of CSR and how companies recognize it and implement such initiatives.

Article by Natsumi Kimura (EAP 2 Student)
Photos by Prof. Herbert Donovan   

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