バイリンガル・ビジネスリーダー・プログラム 国際経営学科のコア・カリキュラム

活動レポート
EAP2 特別講義: サイモン・コリア氏によるバイエルのCSR活動について

2017年09月24日 更新|  印刷印刷する
Neii_Simon_Nate - 38.jpgのサムネール画像のサムネール画像のサムネール画像

On June 30th, 2017, Mr. Simon Collier, the head of Public and Government Affairs at Bayer Holding Ltd., visited Rikkyo University to give EAP 2 students a lecture about Corporate Social Responsibility (CSR) in business.

To begin with, Mr. Collier explained the definition of CSR and the type of CSR activities his company carries out. Next, he introduced students’ to ‘Caroll’s CSR Pyramid’, which is composed of 4 parts: economic, legal, ethical and philanthropic responsibilities. Mr. Collier argued that Japanese companies tend to have a stronger sense of accountability towards economic, legal, and ethical responsibility, while many may not pay attention towards philanthropic issues. In contrast, businesses overseas in Japan may put more energy into this area of CSR due to social and historical factors.

Following this, Mr. Collier introduced Bayer’s CSR activities, which encompasses three main areas: ‘Health and Social Topics’, ‘Science and Education’ and ‘Sport and Culture’. He provided examples of support offered to groups via Bayer’s CSR initiatives, such as support for sport teams and individual athletes or sponsorship for the arts. To conclude his talk, Mr. Collier discussed areas where pharmaceutical companies can utilize their competence for CSR activities. He introduced the Global Health Innovative Technology Fund (GHIT), which has the goal of eliminating ten neglected tropical diseases by 2020. Bayer is one organization that supports this initiative, along with the World Health Organization (WHO) by providing financial assistance and supplying drugs to fight diseases.

At the end of Mr. Collier’s lecture, students’ were invited to ask questions, enabling students to clarify and seek more information to understand the importance of CSR and how companies recognize it and implement such initiatives.

Article by Natsumi Kimura (EAP 2 Student)
Photos by Prof. Herbert Donovan   

Neii_Simon_Nate - 50.jpg  Neii_Simon_Nate - 56.jpg

 

 

 

BBLトップ

rss RSS 更新情報

特色あるカリキュラム

  • 経営学科BLP(Bilingual Business Leader Program) ビジネス・リーダーシップ・プログラム
  • 大学院MIB(Master of International Business) 国際ビジネス修士プログラム

EFMD
欧州の大学認証機関EFMDのメンバーです。

  • YouTube
  • Picasa
  • twitter